Sustainable cell-based food tech 3.0 startup addresses US$716B global dairy market and environmental crisis with ‘clean milk’
TurtleTree Labs is a big-vision, proprietary sustainable food technology venture boldly addressing a multi-billion dollar global dairy market opportunity with the capability to create enormous financial and social value by providing accessible nourishment while staving off the threats of food, economic, and socio-political insecurities.
About the Company
TurtleTree Labs is a Singapore-based startup addressing the value gap created by an insufficient and unsustainable animal-based dairy industry. Cell-based methods are used to make ‘clean milk’ and cultured milk products. Founders include alumni of Google, other U.S. and Asian productively disruptive technology ventures, and a leading U.S. traditional dairy.
Products and Services
The company has created patent-protected technologies to make full-composition, full-functionality, full-flavor milk referencing humanely selected dairy cow cells then mimicking the natural process of milk production in the lab, essentially making real milk without the pollution, inefficient use of land, water and energy (natural resources), pathogen and disease risk, and tangled
regulatory politics. The product will be 95% less resource consumptive. TurtleTree will own the technologies that make the milk, leveraging and enabling its IP across global regions and manufacturers. Principal revenue streams include licensing, enablement consulting, and royalties. Additional revenue may include branded consumer products distributed regionally by global dairy companies.
The company is advantaged by committed support from the various Singapore government agencies, in alignment with Singapore's goals to produce 30% of its own nutritional needs by 2030. The company will first address a propitious market opportunity in Asia, then move into other promising market areas similarly driven by increasing populations seeking better nourishment or encumbered by poor dairy infrastructure and declining environmental quality. Licensing the technology to powerful local processors and distributors pierces their hegemonic operating environments and defenses, further building company value. TurtleTree improves on each key driver—Nutritional value, food safety, convenience.